Be there at the beginning.
Desert 5 Spot LA: an intimate taping, a sunset arrival and a party under the stars.
Roughly 100 for the taping within a rooftop experience of up to 350.
Presented by YOUR BRAND. 2027.
OUTLAWS is TS Madison’s talk show. In 2027 it leaves the studio and becomes an immersive experience. A ticket gets you a sunset happy hour, two episodes taped in front of a live crowd, drag queen superstars performing OUTLAWS-themed lip-sync standoffs, and a party that runs until 2 AM. Both episodes are released as part of the season. YOUR BRAND presents the night, the livestream, and the two episodes.
In the latest 28 days, the show generated 13.13 million video views across Instagram, TikTok, Facebook and YouTube. Most of each platform’s measured audience is in the United States. Ages 25–44 account for 73.3% of YouTube views and 69.1% of TikTok viewers.
Read the proposal ↓
[1]01 / Why TS Madison
Her audience knows exactly
who she is.
TS Madison built her following by saying on camera what everyone’s thinking in private. She is a matriarch of the LGBTQIA2S+ community and one of the world’s most visible Black trans women in popular culture. Her audience trusts her because, no matter what space she occupies, she has never censored herself to appease anyone. She sells out venues like City Winery nationwide, and her audience travels to see her.
The OUTLAWS audience is queer and diverse: a vast intersection of identities, with a strong 25–44 audience. A night with OUTLAWS puts YOUR BRAND in a room people paid to be in, dressed up and here to party.
YOUR BRAND works here as a host of the night. We shout you out in the live episode tapings, with the opportunity to design a segment around your goals. Throughout OUTLAWS LIVE!, people know who made the night possible, where to find you, and why they might want to stay in touch.
And because we’re taping actual episodes, your presenting credit stays in the published masters. The night becomes part of the show’s library, ready for the next viewer to discover.
02 / The night, hour by hour
A night worth going all out for.
Rooftop at Desert 5 Spot LA. Around 350 people, about 100 of them seated for the taping. 1970s Palm Springs at sunset, desert disco after dark. People dress up for this.
From Chappell Roan’s Pink Pony Club to Beyoncé’s Renaissance and Cowboy Carter tours, fans have shown how much they love immersing themselves in a live experience. Turning a look is half the fun. The outfit planning, group chats and anticipation put OUTLAWS and YOUR BRAND in the conversation well before doors open.
[1]Doors. Sunset DJ. Arrivals.
Friends arrive, photos start, and the rooftop fills up.
OUTLAWS takes the floor.
Drag performances built from OUTLAWS bits.
Two conversations with Madison.
Two approximately 45-minute episodes taped with the crowd in the room, with time for a reset and lip-sync standoffs between conversations.
The party.
DJ set, lip-sync standoffs, carnival games, photo booth, merch and VIP meet and greet.
[1]
[1]03 / Latest 28-day performance · Aug 17–Sep 13, 2026
13.13M video views
in the last 28 days alone.
One month of discovery across four video platforms, alongside an established audio audience.
Instagram-only views
618.1k content interactions
TikTok
2.9MVideo views
371.2k likes · 8.4k shares
Views
1.00M viewers
YouTube
1.93MViews
93.1k watch hours
42.6k
RSS Feed audio downloads in the same 28 days
26.4k estimated unique listeners. Audio adds another setting for a clear host-read invitation, with a memorable dedicated URL. RSS Feed includes distribution through the iHeartRadio app, Spotify, Apple Podcasts and other podcast players.
≈442k
Subscriptions and follows across the four core social channels
YouTube 89.1k · Instagram 89.8k · TikTok 101k · Facebook 162.2k.[15]
People choose to spend time here
128.7M minutes watched
in the show’s first 16 months.
7.77M
minutes with Mo’Nique
327.9k lifetime views of one full episode. 23:47 average view duration in the overview.
6.73M
minutes with Bob the Drag Queen
262.8k lifetime views of one full episode. 25:42 average view duration in the overview.
3.50M
minutes with Jenifer Lewis
145.3k lifetime views of Chops Like That!—before counting its clips on other platforms.
And the current audience is still watching
5.59M
minutes watched on YouTube in the latest 28 days
18:56
average view duration for the 67 full episodes longer than 30 minutes, in the latest 28 days
79.4%
of YouTube Shorts feed decisions were to stay and watch rather than swipe away
The audience, clearly
Most of the measured
audience is in the US.
The shares below show how much of each platform’s measured audience or activity is US-based.
US share by platform
Instagram
86.7%
Facebook
85.4%
RSS Feed
79.6%
TikTok
78.8%
YouTube
75.9%
A strong adult audience
73.3%
of YouTube views come from people ages 25–44.
69.1%
of TikTok viewers are ages 25–44.
The show also reaches substantial audiences beyond that age range. Its community is broader than a single look, age or life experience.
The OUTLAWS digital footprint · first 16 months
The audience is already here.
Now give them somewhere to go.
64M+
recorded video views
YouTube plus tracked social video activity.
161M+
reported content impressions
YouTube thumbnails plus tracked social impression counts.
736k
audio downloads from the RSS Feed
Audio downloads reported through the RSS Feed, including iHeartRadio, Spotify, Apple Podcasts and other podcast players.
The brand can appear at discovery, stay through the conversation and give the audience a reason to act.
[6]Full episodes only / 67 videos longer than 30 minutes
They come for the conversation.
They stay for 20 minutes.
The sponsor delivers full episodes. These numbers measure exactly that format: every video in the current channel catalog longer than 30 minutes, excluding Shorts, teasers and shorter widescreen clips.
20:34
average view duration
Lifetime across the full-episode cohort.
122.8M
minutes watched
On full episodes alone, since May 2025.
6.09M
full-episode views
6,088,274 platform-reported views.
88.74M
thumbnail impressions
With a 4.5% lifetime click-through rate.
In the latest 28 days alone
353.4k
full-episode views
4.41M
minutes watched on full episodes
18:56
average view duration
4.1%
thumbnail CTR across 3.67M impressions
Your presenting credit belongs in the conversations people spend time with—not only the clips that introduce them to the show.
[7]04 / These guests are interested.
Hosted by TS Madison
EVERY GUEST BELOW HAS EXPRESSED INTEREST IN BEING ON OUTLAWS.
The desire to sit down with Madison is already there. The opportunity is to bring the right dates, setting and partners together. YOUR BRAND can help make these conversations happen.
Janelle MonáeBrandyKelly Rowland + Michelle WilliamsKeke PalmerHunter SchaferAddison RaeTrisha Paytas
Trixie MattelChelsea HandlerKATSEYEJessie ReyezBig FreediaPabllo VittarHoney DijonJenifer LewisBob the Drag QueenCole EscolaCaleb Hearon
Latrice RoyaleKim ChiShea CouléeJennifer HollidayLukas GageBetty WhoMeg StalterFLOJeremy O. HarrisLady BunnyBianca Del RioRickey ThompsonLaw RoachVincintMimi MarksMonét X ChangeAmanda LeporeMichelle VisageMistress Isabelle BrooksDetoxPeppermintPorsha WilliamsLena WaitheClaressa ShieldsKevin Aviance
[9]05 / Four sizes
The same night.
At four scales.
Make a weekend of it.
Avalon Hollywood or Globe Theatre: a larger show, a dance floor and a more expansive brand experience.
One night or several, with different podcast guests each night and ticket package options.
Give the community a standing date.
A recurring home for OUTLAWS: new conversations, rotating DJs and a familiar place to gather.
Season passes, priority access and repeat programming create an ongoing invitation.
Let more cities in.
Take the format to selected markets with local performers, vendors and community partners.
Multi-night stops and ticket packages can turn a show into a destination weekend—with livestream access beyond every city.
06 / What YOUR BRAND gets to measure
Every next step counts.
Every step from the party to YOUR BRAND is opt-in, and every step is counted.
Interest
Distinct campaign visitors. Registrations by event, livestream and future city.
Data capture
Unique valid contacts with explicit consent to hear from YOUR BRAND, deduplicated in the CRM.
Intent
A next step YOUR BRAND defines: a signup, a trial, a booking or a first order.
Acquisition
New customers, against an agreed milestone and attribution window.
Efficiency
Campaign cost divided by opt-ins, and by attributable new customers.
Three ways to attend
A full room is only the beginning.
In the room
Full-experience tickets or party-only entry. Around 350 across the rooftop, with approximately 100 seated for the taping.
Live from anywhere
A multicamera VEEPS broadcast lets thousands more join virtually, beyond the venue’s capacity.
Afterward
A replay window, followed by the released episodes and clips. New viewers keep finding the night—and your invitation.
Thanks to iHeartPodcasts’ partnership with VEEPS, there are more ways to participate. More opportunities to earn an opt-in.
Give in-person guests, livestream viewers and future-city fans their own clear invitation to a YOUR BRAND-owned destination. The room can fill up without closing the door on the campaign.
07 / What presenting means
Your name on the night.
And the episodes that follow.
On the night
OUTLAWS LIVE! presented by YOUR BRAND. A presence on site that reads as hospitality. Coordinated guest announcements and launches. The livestream and the replay.
In the episodes
Presenting credit in the episode masters. Host mentions and linked descriptions. Branded social edits, caption CTAs and collaboration posts. As long as the episodes remain published, the credit stays with them.
After
Campaign pages YOUR BRAND owns. Separate tracking for every channel, episode, venue and stream. Reporting from first impression through attributable new customer. Defined category exclusivity and agreed campaign boundaries.
08 / The numbers behind the story
The OUTLAWS digital footprint
[14]| Source | Latest 28 days | Lifetime / context |
|---|---|---|
| YouTube | 1.93M views · 93.1k watch hours · 2,966 net subscribers | 13.67M channel views since May 20, 2025 · 128.7M minutes watched |
| 6.19M views · 618.1k interactions | 89.8k followers; 86.7% US | |
| TikTok | 2.90M video views · 371.2k likes · 8.4k shares | 69.1% of viewers ages 25–44; 78.8% US |
| 2.11M views · 1.00M viewers | 75.1% female followers; 85.4% US | |
| RSS Feed | 42.6k audio downloads | 736k audio downloads lifetime across iHeartRadio, Spotify, Apple Podcasts and other podcast players |
| Overlap | Tracked social distribution layer | 50.48M tracked views across connected accounts; not an additional audience to add to platform totals |
| YouTube full episodes only (>30 minutes; 67 videos) | 353,401 views · 73,510.2 watch hours · 18:56 average view duration · 3,666,474 thumbnail impressions · 4.1% CTR | 6,088,274 views · 2,047,039.4 watch hours · 122,822,364 minutes · 20:34 average view duration · 88,741,798 thumbnail impressions · 4.5% CTR |
161M+
reported impressions
111.3M YouTube thumbnail impressions plus approximately 49.9M tracked social impressions.[16]
09 / Other ways to partner
Find your part in the night.
Presenting covers the whole night. Below it, each part of the experience can carry a name. If YOUR BRAND has sponsored a festival, a comedy night or a Pride weekend, most of this will look familiar.
Own a moment in the room
The sunset cocktail hour and a signature drink. A zero-proof menu with VIP tastings. The arrival, step and repeat or photo booth. A VIP meet and greet with content capture. The green room, stage tables or late-night hydration. Food for guests and crew. A chain-stitch cowboy hat embroidery station. A drag lip-sync standoff built for social.
Be in the episodes
A suite of three or more branded OUTLAWS episodes: audio and video host reads, pre-roll, on-screen or on-stage integration, a themed segment and social posts cut from each episode. Bring a guest or pairing in mind; we can collaborate on making it possible.
Put something in people’s hands
The gift bag. A VIP giveaway with a backstage pass. A shoppable “Madison’s must-haves” segment. Product in VIP and the green room.
Get people there
Pre-sale access and VIP hospitality for your cardmembers or members. A ticket-and-hotel package for out-of-town fans—the rooftop sits on a hotel. An official pre-show and after-party playlist, with QR capture on the floor.
Partner locally
A crossover with a local sports team or institution: ticket swaps, a suite or a short filmed visit from Madison.
Make an unexpected conversation possible.
Think beyond a conventional guest booking. Imagine Chappell Roan and Sasha Colby together with Madison: a pop star in conversation with the trans matriarchs she names as influences. That was one of our first episodes we ever did. It's exactly the kind of thing that sets OUTLAWS apart. Fans saw it as a moment in pop culture. We'd love to brainstorm with you on an episode like that, so you could say that YOUR BRAND made that moment possible.
Every tier gets the same reporting framework, scaled to its size and agreed deliverables. Tell us what you already do and we’ll show you where it fits in the night.
Talk to usAppendix · Sources & notes
- OUTLAWS LIVE! concept imagery · proposed experience, not a confirmed event or lineup.
- Proposed schedule and capacity model. Venue, hours, talent and broadcast rights remain subject to agreement.
- Latest captured 28-day reporting: Aug 17–Sep 13, 2026 for Instagram, Facebook and YouTube; TikTok’s Last 28 Days selector at Sep 14, with exact export boundaries pending. Views are platform-defined plays, not unique people or guaranteed campaign delivery. YouTube displayed a counting-change notice and temporary views-data warning.
- YouTube lifetime through Sep 13, 2026. Episode minutes calculated from Advanced Mode watch hours: 129,424.0; 112,114.7; 58,387.1. Included in the channel total. Selected examples, not a forecast.
- Instagram and Facebook measure current followers; TikTok measures 28-day viewers; YouTube measures 28-day views; RSS Feed measures 28-day downloads. These are separate native populations, not a combined demographic estimate. Full demographic details remain in the evidence tables. Age and geography are measured separately; these figures do not establish the share who meet both criteria.
- Gross cumulative platform activity, not unique people. Available lifetime coverage differs by source. Video views combine 13,666,239 YouTube views with 50,484,505 tracked social views. Impressions combine 111,289,807 YouTube thumbnail impressions with approximately 49.929M social impressions; social cards are rounded. These are distinct metrics, not quantities to add together. Repeated exposure is included. See methodology below.
- Source: YouTube Studio, saved 67-video group “OUTLAWS full episodes >30 min — Sep 14 2026,” built from all 178 videos in the current Videos catalog. Lifetime May 20, 2025–Sep 13, 2026; latest 28 days Aug 17–Sep 13, 2026. Lifetime: 2,047,039.4 watch hours, 6,088,274 views, 88,741,798 thumbnail impressions, 4.5% CTR and 20:34 native average view duration. Latest 28 days: 73,510.2 hours, 353,401 views, 3,666,474 impressions, 4.1% CTR and 18:56 native average view duration. Minutes are watch hours × 60. Rates are YouTube’s group totals, not averages of episode-level percentages. These figures are subsets of channel totals and must not be added to them. YouTube’s current view-counting notice remains applicable.
- LELAND said yes to the original 2026 version; we’ll reconfirm for 2027. DJ programming and appearances remain subject to scheduling and agreement.
- Guest interest supplied and reaffirmed by the producer. This is the interested guest pool for future programming, not a single confirmed lineup. Dates, format and contracts determine each appearance. Billing order is editorial.
- Proposed formats, not bookings. Capacity depends on the final venue layout; dates, ticket packages and tour routing remain to be agreed. Venue and production references are included in the source notes.
- VEEPS broadcast, registration fields, data exports, capacity, replay window and music rights require an event agreement. Registration is not automatically consent to brand marketing.
- 2,145,111.3 lifetime watch hours × 60 = 128,706,678 minutes.
- Final inventory, rights and distribution commitments are developed with iHeart and the producing team.
- Analytics captured September 14, 2026. The latest 28-day view and lifetime measures are intentionally separated.
- Subscriptions and follows can overlap across platforms; the combined total is not a unique audience count.
- Reported impressions are gross exposure, not unique people.
Your custom HTML code.
